Strong collaboration between the sales and IT teams in a tech company has always been important, but no more so than in today’s fast-paced, digitally driven business world. When the members of these two essential departments fail to sync their efforts, significant challenges can emerge, including mutual frustration, missed opportunities and, worst of all, the loss of clients.
To overcome the obstacles to effective cross-departmental collaboration, tech companies must craft and stick to strategies that foster alignment between the sales and IT teams, ensuring seamless communication and shared objectives.
Having the sales team join the customer training is a good method to promote understanding. It can go a long way in making the sales team understand the ins and outs of the product. The tech team, in turn, gets someone to keep them on their toes with questions. Both can go a long way in improving the collaboration between sales and IT.
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