When developing user personas, it is crucial to consider the revenue customers bring in. While surveys and enthusiastic reviews are great, all businesses need cash flow to be successful.
Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed descriptions of “typical” consumers of a product or service. These user personas guide product development, marketing, communication and more.
User personas are especially important and impactful tools for tech companies that build products designed to carry out very specific functions while meeting the needs of a variety of companies and roles. Join 16 experts and me at the Forbes Technology Council for smart strategies for creating user personas.