Mobile experiences are often at the forefront of digital transformation projects. Yet, few think about how to build an ergonomic, user-friendly, and inclusive App. Part of it is that we seldom consider that age changes how phones are handled and that holding a phone with two hands gives a different experience.
Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices. Most people always have their cell phones with them, so a well-designed mobile app can give customers instant and convenient access to the information and services they need from a business—leading to more loyalty and higher sales.
However, with the variety of devices on the market and a diverse user base, creating an effective mobile app that provides a good user experience requires thoughtful design choices. Join 19 experts and me from the Forbes Technology Council to find out what makes an ergonomic and user-friendly mobile App Experience.