Sales are the lifeblood of any business. For startups looking for funding, they are doubly important. Not only do they provide much-needed revenue, but they also offer a validation of your ideas and strategies. Thus, investors love to dive into your ideas of how sales work and what made your customers buy your products.
In my latest podcast appearance at BreezeDocs, Mark Shriner and I discuss what investors look for. Why are small, concise target groups better than having sales all over the place? What questions should you ask to determine whether your target group is tight? How many sales do you need?