Companies that develop tech solutions for non-industry clients (or their internal “clients”) face a common problem: Most non-tech professionals don’t “speak tech” and can have difficulty explaining precisely what they need from a tech solution.
It’s up to the tech pros in the partnership to ask the right questions to build a product that will truly solve the end users’ problem(s).
Focusing on a customer’s perfect day can change the conversation to the underlying problems.
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